![]() Here are two of season three’s brand partnership powerhouses: The concept of strategic brand partnerships with Stranger Things is longstanding, with the likes of Eggo waffles (the favorite food of pivotal character, Eleven) and Kentucky Fried Chicken (KFC) working their way into the first season without a single penny changing hands.īased on creative collaboration rather than plastic promotional tactics or paid advertising space alone, these partnerships boost brand awareness in a way that’s organic, engaging, and offers genuine value. Not only did some of these partner brands feature in the show itself, but by creating digital campaigns and strategies in conjunction with Stranger Things, the buzz has broadened, exponentially. With an immersive old-school set design, retro-clad characters, an eerie synth-driven musical score, and a flurry of catchy 1980s references, Stranger Things is a playground for brands looking to promote their products while engaging new audiences.įor season three, Stranger Things forged promotional partnerships with 75 different brands to make the show more authentic while adding extra fuel to the marketing fire-mutually-beneficial initiatives that are woven seamlessly into the set, the storyline, and even the script. And, when it comes to 1980s nostalgia, Stranger Things spared no detail, and pulled out all the stops. However, savvy brand partnerships can keep the buzz going long after the release date by encouraging audiences to engage with the show in other ways. The binge-able format of Netflix box sets means that people typically watch a new season in about a week, and then quickly move onto another one. Nostalgia power: product placement and brand partnerships Here we explore the almost otherworldly success of Stranger Things and the forces that have made it the promotional powerhouse that it is today. And, with Netflix giving the show’s fourth season a green-light, it’s doubtful that Stranger Things mania will die down anytime soon.Ī magic mix of epic storytelling, quirky nostalgia, and perfectly-positioned 1980s-era product imagery have helped propel Stranger Things to being a gargantuan pop culture icon in a few short seasons-a feat rarely achieved by the average Netflix, or other, box set. Season three, the show’s most recent and arguably most action-packed installment, broke viewership records, reaching 26.4 million unique viewers in the US alone between July 4 and 7 this year. A group of young friends start to become privy to spine-chilling supernatural forces happening in their hometown of Hawkins, Indiana-and things quickly escalate.įirst launched in July 2016, the show has become a cultural phenomenon in a few short years with a global army of fans spanning demographics. If you haven't watched it, Stranger Things is a retro sci-fi-comedy-horror set in 1980s America. Whatever your opinion on the hit Netflix show, Stranger Things, there’s no denying that it's one of the most revered shows ever.
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